WEAP welcomes Rock County area families to their new location.

Wisconsin Early Autism Project (WEAP), provider of LEARN Behavioral, officially opened the doors of its new Beloit Learning Center with a ribbon-cutting ceremony on August 4, 2026.

Hosted by the Greater Beloit Chamber of Commerce, the ribbon-cutting ceremony was held at WEAP’s new location at 905 Henry Ave., Beloit, Wisconsin 53511. 

During the ceremony, Pam Travis of the Office of U.S. Senator Ron Johnson and Kari Swirth, President of the Greater Beloit Chamber of Commerce, shared greetings and remarks. Daniel Ortiz Hernandez, Beloit City Manager, and Dr. Leah Gordon-Malott, Superintendent of Beloit School District, also shared remarks. Members of the Greater Beloit Chamber of Commerce and other guests were in attendance.

Ribbon-cutting attendees were able to tour the facility, enjoy light refreshments, and meet WEAP’s leadership team: Amy Goike, BCBA, LBA, Center Director; Christine Laurent, BCBA, LBA, Regional Clinical Director; and Erin Seiler, BCBA, LBA, Associate Regional Director.

“WEAP is excited to bring compassionate, high-quality ABA therapy to families in the greater Beloit area,” said Amy Goike, Center Director. “We tailor our services to each child and family, providing engaging, evidence-based care in an environment designed to help

children build skills, confidence, and independence. We’re honored to be part of the Beloit community.”

WEAP, celebrating its 30^th anniversary, has become a world-renowned leader in the early diagnosis and treatment of autism in children. Their evidence-based approach to care has helped thousands of children with autism throughout Wisconsin. 

“WEAP is a place where children can gain essential skills—and where their journey toward success in school and life begins,” said Christine Laurent, Regional Clinical Director.

WEAP is Wisconsin’s premiere contemporary applied behavior analysis (ABA) provider of center-based autism services for children ages 18 months to 6 years old. The new Beloit Learning Center provides center-based ABA therapy, Social Skills Programs, parent education, Early Intervention, and weekend services. Outside the center, the Beloit team offers ABA support in the daycare and community settings.

With no waitlist and flexible treatment hours to accommodate busy family schedules, the Beloit Learning Center is now enrolling new clients in Rock County and beyond. The center is conveniently located and easily accessible via US Route 51 and public transportation for families in the region.

Open House in September

Families are invited to a sensory-friendly ice cream social/open house at the Beloit Learning Center on September 18, 2026, from 4 pm to 6 pm. This event will feature free ice cream, an opportunity to meet the team, and engaging, themed activities for the whole family to enjoy in a welcoming, inclusive environment. 

For more information or to enroll a child at the Beloit Learning Center, call (608) 662-9327 or visit https://wiautism.com/locations/beloit

In addition to Beloit, WEAP has center-based ABA therapy Learning Centers in Altoona, Brookfield, De Pere, Glendale, Green Bay, Greenfield, Janesville, Madison, Madison South, Menomonie, Milwaukee (Menomonee Falls),Mount Pleasant, Oak Creek, Oshkosh, Reedsburg, Sheboygan, Stevens Point, Sun Prairie, and West Bend.

About LEARN Behavioral

LEARN Behavioral is a national leader in autism treatment, offering comprehensive diagnostic services and contemporary applied behavior analysis (ABA) therapy for children with autism spectrum disorder (ASD). With a nationwide network of ABA providers and more than 100 Learning Centers across the country, LEARN delivers the highest standard of evidence-based care—customized to meet the unique needs and interests of each child and family. For more information, visit learnbehavioral.com.